The Powerful Humans

An India based podcast that caters to a very big TAM with guests from across niches like Scientists, Traders, Lawyers, Politicians etc.

We publish fresh case studies every 3 months, showcasing the brands we’ve partnered with. We highlight the most impactful projects — the ones that teach us the most

Audit Your Youtube

Problem Statement

The content lacked a structured system for testing and research to identify the best-performing thumbnail and title combinations. Existing thumbnails were inconsistent in style, while titles failed to clearly communicate the podcast’s core value, leading to missed opportunities for engagement and discovery.

Our Solution

Build a research based system and create multiple thumbnails for each based on the research as well as the intro of the podcast. Suggest better questions and topics for podcasts while making sure that the brand intergrety stays intact.

The Results

Over 5M+ organic long form views, Increased AVD and CTR. Over 44k+ Subscribers gained, all within two months

Another video that was underperforming, Got over 250k+ Views and a 7% ctr after our testing

This doesn’t just happen once or twice 😉, We consistently give make them outliers

Our Clients Trust Us

All this was done requiring minimal inputs from the client. We have the access to their channel and make sure to treat it like ours, doing necessary changes without the client having to tell us every few mins.